Cacao vs cocoa: lots of makers (myself included) use the words interchangeably, as do the consumers of chocolate. No clue why, though I think the same folks who coined “fine flavor chocolate” (which no consumer said, ever, and which does not convey the “meaning” it’s intended to convey—fine wine, fine dining, fine…is just code for “we say it’s worth more that’s why it costs more?)
well yes, the on and o! but my personal dreaded phrase is ceremonial cacao. no problem with people doing whatever they want to do with it, just the marketing bs.
sorry, mid-train of thought my comment was added: anyhoo, whatever its called! the real stuff to me tastes so much better (mostly, anyway) than the cell stuff. But then, I don’t drink fine wine, so what do I know.
You have different meanings for "Drama". Their's is "Crisis" or "Damage", which people are usually not fond of. Whereas your "Drama" is synonymous to "action" or even "progress" which, of course, is good. Beside, "Drama" is life, so I do not find it a good selling argument.
It was that they just dismissed climate change like it was this mild irritant that they had engineered out of their product like it was lecithin or something.
I imagine at some point the founders will be wheeled back to the lab and the chocolate companies they're selling to will say hold my beer, we've got the comms from now.
Cacao vs cocoa: lots of makers (myself included) use the words interchangeably, as do the consumers of chocolate. No clue why, though I think the same folks who coined “fine flavor chocolate” (which no consumer said, ever, and which does not convey the “meaning” it’s intended to convey—fine wine, fine dining, fine…is just code for “we say it’s worth more that’s why it costs more?)
It’s just the ones that go on and on about cacao that give me the shits, like the rest of us are idiots.
well yes, the on and o! but my personal dreaded phrase is ceremonial cacao. no problem with people doing whatever they want to do with it, just the marketing bs.
Totally agree. We have Mayan women who make our chocolate and They Have Thoughts about Cultural Appropriation by yoga instructors.
sorry, mid-train of thought my comment was added: anyhoo, whatever its called! the real stuff to me tastes so much better (mostly, anyway) than the cell stuff. But then, I don’t drink fine wine, so what do I know.
You have different meanings for "Drama". Their's is "Crisis" or "Damage", which people are usually not fond of. Whereas your "Drama" is synonymous to "action" or even "progress" which, of course, is good. Beside, "Drama" is life, so I do not find it a good selling argument.
It was that they just dismissed climate change like it was this mild irritant that they had engineered out of their product like it was lecithin or something.
'Maybe I should sell our chocolate (and it’s actually chocolate) as “Contains Climate Drama”.' I cackled at that. And you absolutely should!
I imagine at some point the founders will be wheeled back to the lab and the chocolate companies they're selling to will say hold my beer, we've got the comms from now.